Privacy

What we collect

Maternity Tally is designed to operate without collecting personally identifying information. Specifically:

• No accounts. There is no sign-up, no login, no email capture.
• No server-side storage of your wizard answers. Your salary, state, tenure, and other inputs stay in your browser. They are never transmitted to a server we operate.
• No cookies that we set. Third-party services (analytics, ads) may set their own cookies; see those sections below.

When you use the calculator, your answers are temporarily held in your browser's sessionStorage so a hard-refresh restores your in-progress wizard. Closing the tab clears them. If you click "Copy link to your result", the answers are encoded into a URL fragment that you can share — but you choose when this happens.

Analytics

We use Plausible Analytics to count page views and understand which calculators get used. Plausible is a privacy-friendly analytics service that:

• Does not use cookies
• Does not track individual users across sites
• Is GDPR, CCPA, and PECR compliant by design
• Aggregates page views anonymously

Plausible records the URL you're viewing, the page you came from, your country (not city or street), the type of device, and the browser. No personal data is stored. Plausible's full privacy policy is at plausible.io/privacy-focused-web-analytics.

Advertising (Google AdSense)

Maternity Tally is funded by Google AdSense. AdSense uses cookies and/or device identifiers to serve ads based on your prior visits to this site or other sites. You can opt out of personalized advertising by visiting www.google.com/settings/ads.

We have configured AdSense category blocking to exclude advertising categories that would be inappropriate adjacent to pregnancy/maternity content (gambling, alcohol, anti-abortion advocacy). Future loss-aware tools will additionally exclude baby-product ads, gendered baby-shower ads, and celebratory content.

Third-party vendors and ad networks may show ads to you using cookies. You can opt out of using cookies for personalized advertising by visiting optout.aboutads.info.

Data we don't collect

We deliberately don't:

• Capture email addresses (no newsletter, no "save my result" feature)
• Store your wizard answers on any server
• Sell or share aggregate user data with third parties beyond what AdSense and Plausible see in normal operation
• Track you across other sites
• Use session-replay tools, heatmap recorders, or A/B testing services that capture interaction data

Children

The site is intended for adults (employees) considering maternity leave decisions. We do not knowingly collect information from children under 13.

Updates

We update this policy when we add new third-party services or change data practices. The "Last updated" date at the top of this page changes when policy changes are substantive (not for typo fixes). Material changes will be flagged in the site footer for at least 30 days following the change.

Contact

Privacy questions: get in touch. We aim to respond within 7 days for non-urgent questions.